Purchase: How do we allow customers to purchase specific products and services? 4. Evaluation: How do we evaluate our organization´s Value Proposition? 3.
Awareness: How do we raise awareness about our company´s products and services 2. Transcript: DYNAMIC PRICING Negotiation (bargaining) Yield management Real-time-market For whom are we creating value? them? Who are our most important customers? Through which Channels do our Customer Segments want to be reached? How are we reaching them now? How are our Channels integrated? Which ones work best? Which ones are most cost-efficient? How are we integrating them with customer routines? segment? Which customer needs are we satisfying? CATEGORIES Production Problem Solving Platform/Network What are the most important costs inherent in our business model? Which Key Resources are most expensive? Which Key Activities are most expensive? Customer Segments What value do we deliver to the customer? Which one of our customer´s problems are we helping to solve? What bundles of products and services are we offering to each customer segment? Which customer needs are we satisfying? Who are our key partners Who are our key suppliers? Which key resources are we acquiring from partners? Which key activities do partners perform? What value do we deliver to the customer? Which one of our customer´s problems are we helping to solve? What bundles of products and services are we offering to each customer segment? Which customer needs are we satisfying? MOTIVATIONS FOR PARTNERSHIPS: Optimization and economy Reducation of risk uncertainty Acquisition of particular resources and activities TYPES Asset sale Usage fee Subscription fees Lending/Renting/Leasing Licensing Brokerage fees Advertising CHANNEL PHASES: 1.
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